Jeremiah's Ice's Pie Series
Print, Digital & Social Campaign
Skills Provided:
Concept Creation
Photo Direction
Design & Material Execution
Social Strategy
Copy Writing
Objective:
To increase Layer-In sales throughout the month and inform our audience our seasonal Pumpkin Pie Italian Ice was now available in stores by releasing “Pie Inspired” flavor combos weekly through our Social Channels and J-List Loyalty App.
Results:
Over 43K Pie Series Gelatis within the month of September we sold, which equated on average, to 7.6% of sales at all stores. The Pie Series was able to boost the sales of Layer-Ins by double from the month prior. The announcement post was the most liked photo on Jeremiah's Instagram with almost 1.3K likes from 2021. Overall, the social content from the Pie Series was some of the highest reached and engaged content from that year.
Channels:
In-Store Marketing - Menu Boards, Customer Display Screen, Table Tents, Napkin Dispensers, Employee Pins
FB & IG Social Media Channels - Teaser Stories, Interactive Stories, Announcement Stories, Announcement Posts/Carousels, Facebook Page Covers
J-List Loyalty App - Emails & App Blog
Google My Business Post
Website - Desktop & Mobile Teasers & Announcement Websliders
Yelp Elite Group - PR Opportunity & Redeemable Offer
Digital Menu Board
Weekly Announcements & Teasers
Webslider
Weekly Reveals for Desktop & Mobile
Emails
Weekly emails sent out to our J-Listers to announce this week's Pie Series as well as encourage them to tune into next week's reveal.
Social Media Stories
Facebook Page Covers
Social Media Posts
