Education

2021 - present

Senior Visual Designer - Jeremiah's Italian Ice Franchisor

Managed the creative development and production, while keeping the business’ goals forefront, for the marketing department of Jeremiah’s Ice.

Mentored and oversaw the Graphic Design intern while delegating and project managing their tasks.

Produced and distributed consistent and engaging visual communications in various media formats (Print, Merchandise, Digital, Web, Mobile, Video, Animation, Social Media) that embody the Brand’s Core Values through appropriate marketing channels. 

Assisted in developing standard operating systems for the marketing department that integrated with the departments throughout the company and franchises, as well as, establishing brand design standards.

Strengthened Jeremiah’s Social Media strategy by improving their social media following and audience engagement through calculated visuals, copywriting, and measurement.

Orchestrated and directed Jeremiah’s photoshoots with the correspondence of an outsourced photographer. 

Streamlined, managed and maintained brand management software databases and tools such as LucidPress, an online platform that allows franchisees to create their own marketing materials utilizing pre-approved designed templates and Yext, which is an online platform that centralizes stores’ information, creates digital listings across the internet to improve SEO, has Google my Business, Yelp and Facebook integration as well as online data and analytics of various data factors such as Keyword Search, Google my Business actions, Web traffic, etc.

Spearheaded the development and organization of file structure including nomenclature, placement, and packaging of shared files for internal and external users through a shared drive and google drive.

2020 - 2021

Social Media & Communications Manager - Jeremiah's Italian Ice Franchisor

Development, strategy and management of internal and external content through primarily digital channels, namely Jeremiah’s social media channels, J-List Rewards (loyalty platform), L.E.A.P. (intranet), and PPC, as well as, supervisory management of Franchisee channels.

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Spearheaded design stages from concept to production. 

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Filmed, Edited and Animated training videos for operations to utilize to educate franchises. 

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Budgeted and strategized Social Media ads through Facebook Ads Manager across National markets. 

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Configured and managed Facebook Location Pages through Facebook Business Manager. 

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Forged and created strong relationships with outside agencies for targeted business goals through local outreach and marketing strategies. 

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Assisted in creating Marketing Campaigns through Jeremiah’s Loyalty app, as well as, up keeping/responding to negative feedback through the J-List Loyalty App and social. 

Formally communicated updates and objectives to various parts of the system utilizing Jeremiah’s internal communication platform.

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Onboarded and educated franchises on best Social Media practices and how to properly utilize Jeremiah’s Social Roadmap and the integration of Jeremiah’s digital platforms effectively for their needs. 

Created Jeremiah’s Social Media Roadmap for franchises to use to increase their audience following and engagement leading up to their store opening that centralizes on brand awareness, product knowledge, company culture and opening updates (including ads) through copyrighting, illustrations, photography and animations.

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Curated monthly Social Media calendars for corporate and franchises, incorporating specific marketing objectives and evergreen content.

2018 - 2020

Multi-Media Designer - Tony Roma's Global Franchisor

2018

Graphic Designer - Florida Design Works

Designed and producted clients logos, car wrappings, flyers and signage. 

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Learned and used various printing formats.